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Brand Ambassadors

Fashion Management students attended a lecture by Keara Duffy on how to work with creators and influencers in a social media setting. Ms. Duffy is an Associate Director of Brand Solutions at Whalar, and before that worked at Estee Lauder, developing her expertise in the realm of branding and marketing. The lecture specifically touched on sourcing creators for influencer campaigns and the logistics of these brand partnerships.

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NSLC-July 17-099.jpg
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Shelby Antel for the NSLC
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Session 1
Fashion Management students attended a lecture by Keara Duffy on how to work with creators and influencers in a social media setting. Ms. Duffy is an Associate Director of Brand Solutions at Whalar, and before that worked at Estee Lauder, developing her expertise in the realm of branding and marketing. The lecture specifically touched on sourcing creators for influencer campaigns and the logistics of these brand partnerships.