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Power of the Brand

Fashion students delved deeper into the industry yesterday with lectures on Sustainability, the Future of Fashion, Power of Branding, and Buying & Merchandising. As part of their Power of Branding lecture, they were given a blind test of different fragrances. Once the fragrances were revealed, they discussed how the branding of the fragrances play into their popularity and desirability.

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NSLC-July 16-196.jpg
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Shelby Antel for the NSLC
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Session 1
Fashion students delved deeper into the industry yesterday with lectures on Sustainability, the Future of Fashion, Power of Branding, and Buying & Merchandising. As part of their Power of Branding lecture, they were given a blind test of different fragrances. Once the fragrances were revealed, they discussed how the branding of the fragrances play into their popularity and desirability.